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Shaun Phillips

Shaun Phillips

Marketing and sales Director Shaun Phillips has an exemplary background in marketing, advertising, media and sales. He brings with him the experience of having managed revenue streams from R120m-plus client portfolios in financial services, to well over a quarter of a billion rand. National portfolios also covered a wide spectrum of businesses and sales teams.

 

His principal field has been media and marketing. He has been in advertising, marketing and media for fourteen years. In that space he provided successful solutions for clients in banking, investments and insurance, the resources sector, beauty, fashion, food and beverage, FMCG and sports.

 

His experience also includes labour relations, having been the General Secretary of the Bargaining Council for the Contract Cleaning Industry in KZN, and Provident Fund Principal Secretary. His leadership qualities gained gravitas as a teenager, as the youth mayor of the then City of Durban.

 

His strengths lie in his deep understanding of client needs and brand power. He has the ability to close the performance gap: what clients identify as the differential between current performance and the desired level of market penetration.

 

The quality of Shaun’s marketing initiatives has enabled him to build lasting and valued relationships as a trusted partner with clients and stakeholders. These include the following: elected officials at local, provincial and national level, senior public servants, editors of leading national newspapers and magazines, board members of public and private companies, trade unionists, brand owners and custodians both domestic and multinational, media and creative agencies, PR practitioners and a host of consultancies. Clients have included South Africa’s largest banks, investment houses and insurance firms, the leading global beauty houses, the world’s most recognisable sportswear brands and iconic South African cellular, retail and lifestyle brands.

 

Consumer psychology and the latest global trends will have his focus. He sees the introduction of scientific neuroscience technology as a major contributor to market research, providing greater certainty in decision making when launching new products or consolidating existing brands. Conversion to him is the Holy Grail – gaining attention in a highly distracted consumer market which engages with multi screen and multi platform environments.

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