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Dr. Denise Bjorkman

denise-editDr Denise Bjorkman is a socio-behavioural scholar and seasoned business woman. She has distilled forty years of industry, government and organisational experience into NBI and the application of neuroscience in business. An ardent believer in the value of the LePEST C model of personal knowledge she has thoroughly pursued nine different academic and scientific fields with distinction in her career.


Denise was mentored for this role by Prof Wynand Pienaar UNISA and UNY) who was an early adopter and global authority on a then budding neuroscience field.  He guided her conceptualisation of her doctoral dissertation relating to the doctor-patient relationships which crossed several disciplines: psychology, social science and semiotics.


Her neuroscience portfolios include marketing, sales, consumer psychology, decision making, negotiation, counter-terrorism, criminal profiling, deviant behaviour profiling and prediction, nonverbal communication and behaviour profiling.


Denise worked as an expert consultant and researcher for CODESA for which she also wrote key note address for a head of state. She was also mandated to provide services to the Gender Advisory Legal, Media and Peace Committees.  Denise has been a regular commentator on neuroscience applications in current affairs, politics and international relations, global election personalities and famous criminal trials. Her neuroscience and human behaviour knowledge has been sought by the global print and online media, BBC, ITV, CNN, ABC, Al Jazeera and Asian Television.  She and Veterinarian Sue Hart produced their own documentary on Animal versus Human Body Language and she helped to found the first School of Broadcasting in South Africa.

She is an entrepreneur who has anticipated global trends in several industries, placing them firmly on the economic map. She is an author, editor and published researcher.  In her personal capacity Denise engages in active community work in informal settlements.


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