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Author: Dr Denise Bjorkman

The Neuro Business InstituteArticles posted by Dr Denise Bjorkman

Acting and selling

Sales people love tricks, pseudoscience and gimmicks believing that they will bring about a substantial difference in sales figures. It’s the veritable Ripley’s-Believe-It-or-Not bag of tricks.   This has to do with self-esteem or lack of it. The more sales people have an external locus of control...

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Neuroscience – as clear as mud? That is entirely understandable. Many practitioners (NBI included) make use of the prefix “neuro”. We add it to a term like “economics” and think the world speaks “neuro”. Unhelpful. So, let’s give you a quick translation.     This is a new...

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